Productivity and competitiveness have always been associated, but recently, with the need to cut costs and seek for more efficiency, a new frontier has to be crossed in this field. For this reason, in this article we will explore the topic further and how it can be conducted within organizations. Check it out!

HOW CAN PRODUCTIVITY MAKE YOUR COMPANY MORE COMPETITIVE?

Productivity and competitiveness are directly related. But how does this manifest itself in business?

1. MORE PRODUCTION EFFICIENCY

The first point is usually also the most evident. With more productive processes and employees, the company also finds greater production efficiency. Therefore, it produces more with the same resources (whether they are hours worked, equipment use or raw material consumption).

Better production efficiency is precisely one of the goals common to almost all organizations, avoiding waste and managing to generate more value for the business.

2. LOWER PRICES FOR END CUSTOMER

Next, once production becomes more efficient, it is possible to become more competitive in the market by lowering end-user sales prices, a key factor in today’s buying, even for value-added products or solutions.

3. BIGGEST INVESTMENTS

If lowering prices is not an option for brand positioning, there are other ways to increase sales by using surplus money for greater production efficiency. They are linked to investing more in their own organization, be it in marketing actions, promotions or even new product development.

4. MORE TIME FOR INNOVATION

The first point is usually also the most evident. With more productive processes and employees, the company also finds greater production efficiency. Therefore, it produces more with the same resources (whether they are hours worked, equipment use or raw material consumption).

Better production efficiency is precisely one of the goals common to almost all organizations, avoiding waste and managing to generate more value for the business.

HOW TO INCREASE PRODUCTIVITY?

After exploring the relation between staff and more efficient processes, here are some tips for increasing productivity in your business – whether it’s a micro business or a large organization.

OFFER THE RIGHT TOOLS

Technology is an important ally for productivity. From the simplest activity management tools to sophisticated ERP software, which concentrates all operations and information in one place for decision making.

Remember that before requesting more efficiency from employees, you need to offer them the right tools to perform their activities with excellence. These include, for example, corporate communication management tools, such as the imMail app, which expedite the process of interaction between different areas and members of the company.

IMPLEMENT MORE AGILE PROCESSES

Constantly looking at internal processes and making them more agile is another important task of the manager in the routine of a company. There are always ways to act more simply, reducing the time taken for each action and increasing productivity.

For this, it is important to look at data, graphs and reports, but also to be close to those at the forefront of each operation within the company.

ACTING IN TEAM ENGAGEMENT

Getting closer to the team to understand the processes that can be optimized helps with another important point for productivity: engaging the team around a common goal. The role of leadership is crucial in this regard, as a way of keeping staff motivated, aware of their role within the organization and, most importantly, contributing with their own ideas and opinions to performance improvement.

Organizations that typically make the most gains in performance improvement are precisely those that can engage employees in this process, from identifying opportunities to implementing them.

IS PRODUCTIVITY AT THE CENTER OF YOUR MANAGEMENT TODAY?

If productivity is an important factor for competitiveness and, in turn, competitiveness represents the possibility for an organization to remain in the market in a sustainable manner, this factor should be treated as a priority by any manager.

If the topic is not yet within your goals or not part of your action plan, it is worth rethinking how you can bring more productivity and efficiency to your everyday life, from small to large operations. Look at what is happening internally, look for references, read about theories and best practices, turn most importantly, put opportunities into action to keep winning as a business!