These are the internal communication trends for the coming years
As you may already know, the quality of corporate communication makes all the difference in the team’s performance. This is not only in regard to organisational structure, such as the internet and softwares, but also to daily attitudes at work. To ensure great results in the future, you must know the trends in internal communication that might materialize in the coming years.
The employees’ profile has been changing for a while. In the last decade, younger generations, who grew up in a world already governed by digital technology, have become part of the professional workforce. Along with generation change, there have been several changes in the internal dynamics of corporations. So, to stay productive, your business must adapt to these changes as soon as possible.
To help you better understand this subject and start improving your company, we have listed the main trends in internal communication and what you can do to follow them. Check them out!
Presence of multiple generations in the same space
One of the first factors you will notice in your company in the future, or that may already be happening, is the variety of generations working in the same place – from baby boomers to Generation Z, with the youngest becoming more prominent in the workplace.
To maintain the team’s harmony, it is necessary to know how to mediate the relationship between these generations. The contrast in attitudes, expectations and objectives of people of different ages are visible on a day-to-day basis, being extremely important to get them closer, in addition to adapt the structure to the new workforce model.
Focus on employees experience
Nowadays, there is increasing emphasis on the satisfaction that each individual has with their own work, not just on financial compensation or career stability. Having a good professional experience, feeling part of the business, seeing your own contribution to the company and gaining something from this interaction, is equally or even more important.
What many organisations do not notice is that much of this depends on good internal communication practices. In addition to having appropriate spaces and channels where employees can interact, facilitating their tasks, it is also important that your business culture promotes this type of behavior and interaction.
Real-time information and data
Another strong trend in internal communication, mainly brought about by technology and new generations, is the need to always get updated information. In this way, regardless of the moment, anyone can access a database and get the necessary information to carry on their routine tasks.
Being able to implement something like this can be more challenging in some specific operation areas, but it is still a worthwhile investment. Once you have an adequate structure, it can be easily scaled to assist all your employees, suppliers and customers.
Promoting diversity in the workplace
It is true that differences can cause conflicts, these differences relating to color, religion, opinions. However, having different perspectives in the same environment contributes to innovation, generation of new ideas and challenges the status quo of the workplace.
That is why it is important to have diversity programs and policies in the workplace. Do not just stick to quotas for your business – exceed that and actively look for people that add something different to the group.
Lastly, everyone needs to be minimally aligned with the company’s philosophy and this is done through an efficient corporate communication. There is always a lot to gain from diversity in the workplace, including spending time with individuals with different life stories, which can contribute to interactions inside the business.
Less formal communication methods
There are a number of etiquette rules that are still used in different businesses, especially in conversations between employees from different hierarchy levels. However, lately, these standards and rules have become more flexible or even ended completely.
The lesson learned from this is that, in order to have a good internal communication, there is no need to maintain a specific format of communication. As long as all employees are polite and clear, slang and more informal expressions are more than welcome in the workplace, if they make it easy to pass on information and build relationships.
Emphasis on the use of mobile technology
Mobile phones and tablets have revolutionized internal communication trends, whether in the exchange of information, management of teams or getting employees closer together. As these are increasingly common tools in employees’ personal lives, they end up becoming part of their daily work as well.
Therefore, these resources should be included in the business planning. The use of apps, document clouds and chat programs can be easily taken into account by teams, especially if some departments have the option to work remotely.
After implementing these resources into your processes, you will see how they reflect positively in your internal communication.
Humanization and personalization of internal communication
Last but not least, it is important to highlight that the more a business grows, more groups are formed in each department. Besides, it is likely that each of them has a different language and set of knowledge. This creates the need to adapt some aspects of your internal communication according to the specific interlocutor.
Hence the importance of humanizing your internal communication methods, adapting to each context. After all, the language used to interact with your marketing team will be different from that used with your financial team, since everyone has different ways of understanding the world around them.
Now that you know the internal communication trends for the future, it is time to start adapting. The sooner you start, the easier it will be to enjoy its benefits.